There are similarities in mobile where customers experience data in kilobit-per-second speeds to single digit and tens of megabits per second.

To borrow a tagline from one carrierвЂ™s current ad campaign, вЂњfaster is better.вЂќ Increasing landline data speeds have framed usersвЂ™ expectations, progressing from the early days of the glacial 56 kilobits-per-second dial-up modems to tens and hundreds of megabits per second to the bleeding edge fiber-based technologies that promise one gigabit per second. Speed is easy to understand, communicate and market. While network coverage, service pricing and devices are important factors, speed has been used as an important advertising element in a carrierвЂ™s proposition. As data consumption increases, carriers are striving to build out these newer and more efficient LTE networks to acquire customers and meet subscriber demand. Customers who use more data are likely to increase their monthly service spend as evidenced by generally increasing data average revenue per user metrics. The simple takeaway is that a faster pipe leads to increased data consumption. At a recent analyst conference, one carrier shared that LTE customers churned less than 3G customers, leading to higher customer satisfaction. And these experiences are not lost to carriers in terms of the bottom line. Dropping down to slower speeds evokes feelings of frustration and may hamper a carrierвЂ™s reputation.

Once users get the taste for speed, there is little appetite for going backwards. As carriers build out their LTE networks, users gain the benefit of a faster and richer user experience. The advent of LTE technology has been вЂњtransformationalвЂќ for the mobile industry. WeвЂ™ve collected a group of the industryвЂ™s leading analysts to give their outlook on the hot topics in the wireless industry.

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Verizon 4g lte speed mbps